No matter the organization, nothing can run without data. With the vast amount of data that flows through an organization on a daily basis, it has also become the lifeblood of digital transformation, powering the tools, services and experiences that customers want and providing companies with a competitive advantage.

This report by Raconteur covers five important topics on the role digital transformation plays in day-to-day business and how it affects everyone:

  • Is every employee now a data analyst?
  • Data powers agile data transformation
  • Drowning in data 
  • Five data challenges and how CIOs can overcome them
  • How the CIO became the new chief customer officer

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